The Artificial Intelligence and Data Analytics (AIDA) Lab is the first interdisciplinary lab at Prince Sultan University (PSU). The lab mainly focuses on the study and development of advanced AI & Data Science theories, novel algorithms and techniques in the fields of medical informatics, document information security, text mining, NLP, smart healthcare applications, IoT and security etc. The AIDA lab also fosters its activities to align with national priorities, particularly the 2020 National Transformation Plan, Saudi Vision 2030 and SDGs 20230. In particular, with a strategic vision for the future, AIDA is working on emerging topics to address real-time industry and society challenges.