Ali Magboul

Ali Magboul is the CEO of ASM Process Automation, a leading company in industrial automation and digitalization for the flour, feed, and silos industries across the Gulf region. With more than 18 years of experience, he has successfully led major projects in SCADA systems, milling automation, and process monitoring, and represents iba AG exclusively in the region.

Previously, Ali served as the Chairman of the Saudi Triathlon Federation, where he contributed to advancing triathlon sports in the Kingdom. An avid triathlete himself, he has competed in international endurance events, including Full IronMan Distance. Ali is recognized for his leadership, commitment to innovation, and ability to balance business success with sports and family life.